Leblon
Bar
Project Details
February 2021
Brand Identity & Development / Visual Identity & Art Direction
LEBLON is an aperitivo lounge located in the heart of Canqgu, Bali. The lounge offers an exclusive and sophisticated experience, with a trendy and elegant atmosphere mixed with a touch of Rio de Janeiro.
A visual identity that reflects the luxurious and upscale experience that LEBLON offers its quests. modern and trendy, yet classic and timeless, appealing to the lounge’s target market of young, sophisticated, and cosmopolitan individuals.
Overall, the brand design for LEBLON aims to convey a sense of sophistication, trendiness, and elegance, mixed with a touch of exoticism and adventure. The result is a cohesive and memorable visual identity that captures the essence of the lounge’s unique experience and appeals to its target market of young and cosmopolitan individuals.
Combining warm and earthy tones with vibrant and lively colors, such as shades of deep teal, inspired by the tropical of Bali and Rio de Janeiro. The typography used for the brand’s name and tagline is elegant and refined, with a modern and sleek style that complements the lounge’s upscale image. The visual identity for LEBLON also features a custom-made logo design. This logo design is flexible and versatile, allowing it to be used across various applications, including print, digital, and signage.