Malabar
Skincare
Project Details
February 2020
Brand Identity & Development / Creative & Art Direction / Brand Asset – Print & Digital
Malabar Skin is a 100% natural skincare brand inspired by the ancient practice of Ayurveda from India. The brand aims to bring small steps to women’s routines to help them feel confident in their skin. The products have real benefits for the skin, but Malabar also wants to build a community for overall mindfulness.
The design focuses on clean, bold, modern aesthetics with a touch of Indian culture, drawing inspiration from the Ayurvedic practice. Malabar Skin wants to show the natural beauty of women’s skin without the need for any cover-ups, and the brand achieves this by providing safe and natural skincare products. The design elements reflect this focus on natural beauty and emphasize the brand’s use of natural ingredients.
The color palette is inspired by the natural elements of earth. The typography is a mix of modern and traditional fonts, creating a unique and harmonious blend. And The product packaging design follows the same design language, focusing on the product’s natural ingredients.
To bring the brand’s message of mindfulness and community, Malabar Skin visuals will be focusing on the products, ingredients, and benefits, while also providing a platform for community engagement.
Malabar Skin branding design is a modern take on Ayurveda, creating a brand that is a reflection of the brand’s commitment to natural beauty, wellness, and community. The design elements work together to create a cohesive brand identity that aligns with the brand’s mission and values.