Palem

Palem is a premium brand that marries the traveling lifestyle with Summer fashion.

In their collection, you will find perfectly blended personalities of a stylish traveler’s wardrobe; light convenience, natural simplicity, and feminine sophistication. They do so by combining the colours, flavours, and textures of travel destinations around the globe. It is meant to evoke discovery and authenticity of one’s travel journey. The idea was born from the creators’ memorable travel experiences and hungry desire to relive, recapture, and recreate the state of mind that is an Endless summer, all in the form of elegant yet comfortable clothing.

The name Palem is the Indonesian word for palm tree. Which is why we composed the brand’s primary look based on its characteristics the places of its origins. We used earthy tones and suave palm tree illustrations with thin line arts as the main graphic elements which we incorporated in the logo’s monogram. Aside from capturing the essence of the brand through the design and artwork itself, we also emphasise the importance and value of customer experience.

A lot of thought and care is being put onto the packaging to further enhance this. For example, the hang tag also serves as a dainty bracelet that can be kept by the customer as a memento or simply a fashion accessory, giving them a more embellished and personalised brand experience.

In collaboration and photographed by:
Cyril Saulnier