Aina Atelier
Fashion
Project Details
February 2021
Brand Identity & Development / Visual Identity & Art Direction / Brand Asset – Print & Digital
Sophisticated Simplicity are the right words to describe Aina Atelier. Focusing on minimal yet considered design to convey simplicity and modernity by using a bare san serif typeface accompanied by a jewel accent underneath it which symbolizes a briolette jewel that embodies the luxurious and premium feel of the brand.
The color palette uses soft and earthy tones suited for modern and elegant styles. It’s neutral, warm, timelessly fashionable, understated chic, and highly functional. The thin line pattern consists of shapes and forms inspired by art itself that are often random and free flowing. Used considerately, lines can add elegance to a composition, add hierarchy and draw the eye to a specific point. It adds beauty, character, uniqueness & function to the design.