Let’s Go Vegan

Let’s Go Vegan’s goal is pretty simple : To make ‘going vegan’ as easy and enjoyable as possible for everyone. They are rolling out their mission by delivering Vegan Media & Education in a fun and approachable way. It is a culmination of the founders’ journey and the journey of so many who have realised the benefits of living a vegan life.

Effortless and approachable are the spirit of the brand that we want to highlight. Thus, the logo uses a display sans serif font that has a dynamic varying type sizes, representing progress especially on the word “vegan” where we made it look like inclining steps, symbolising ‘baby step progress’. The logogram is playful combination of the letter ’O’ from GO with a leaf that embodies the plant-based essence of the brand.

We use the concept of balance in the color palette where the bright blue exhibits the safety & trustworthiness, the yellow and orange bring out the playfulness & vibrance while still having light green as the secondary instead of primary color. Overall, we aim to bring freshness and modernity into the horizon of vegan branding for Let’s Go Vegan.